As a business owner, you are always looking for cost-effective ways to market and promote your business. In this article, we will share 8 low-cost to free marketing methods that you can use to promote your business without breaking the bank.
- Utilize Your Workplace Bulletin Board
If you work outside of the home, post your business cards or flyers on your company bulletin board where company news is displayed. Make sure you check with your Human Resources department first before tacking your information on the board.
- Participate in Fundraisers
School fundraisers, in particular, are a great way to market your business. Before handing out the order you have collected, put together a flyer or business card pack that explains briefly what you do and how you can be reached. Make sure you have a packet tacked, stapled or placed in a bag on each order.
- Use Your Answering Machine or Voice Mail
Set up a brief message as part of your greeting with your website address or email address, so people calling can learn more about your business. Add a little twist to your greeting by changing it once a week or when you have discounts, special promotions or discontinued products or services.
- Hand Out Flyers to Visitors
All visitors to your home are potential clients. This could be friends, family, mailman or delivery person. No matter who it is, they should not be leaving without your flyer, business card or sample of your product if applicable.
- Insert Business Cards or Flyers in Outgoing Mail
Insert your business cards or flyers in all outgoing mail. This is what large companies do, and you can do it too. Start stuffing today!
- Use Parent-Teacher Conferences to Promote Your Business
If you have children in school, inserting one of your cards is a great way to circulate your information. At parent-teacher conferences, stop writing down your number and hand them a business card.
- Post Ads, Flyers, and Cards on Bulletin Boards
Post ads, flyers, and cards on bulletin boards at the supermarket, community centers, and local businesses. Many businesses have a jar that you can put your cards in when you visit. Check office supply stores, staples, book stores, and other locations where people gather.
- Utilize Word of Mouth
Tell everyone you know what you are doing and ask them to tell others as well. Word of mouth can be a powerful thing. Call friends and family, ask them what they are doing while you tell them what you are doing. Network together and promote each other.
In conclusion, promoting and advertising your business doesn’t have to be expensive. With these low-cost to free marketing methods, you can get your message out there without breaking the bank. Don’t be afraid to get creative and brainstorm more ways to promote your business. Remember, it doesn’t have to be about a business; it could be anything. Just do it.
