Generating traffic to your website is becoming increasingly difficult these days, which means that when you do manage to attract new customers, it’s essential to do everything in your power to keep them from going to your competitors. To help you succeed in this, here are six proven free internet advertising secrets that you can use to keep your customers coming back for more.
First stay in touch with your customers on a regular basis. Offer them a free e-zine subscription and ask them if they want to be updated by email when you make changes to your website. After every sale, follow up with the customer to see if they are satisfied with their purchase. This will show your customers that you care about them and that you are committed to providing them with the best possible service.
The second secret is to make your website user-friendly. Make it easy for your customers to navigate through your website by having a “FAQ” page that explains anything that might confuse them. You can also ask them to fill out an electronic survey to find out how to make your website more customer-friendly.
The third secret is to make it easy for your customers to contact you. Offer as many contact methods as possible, including email and toll-free numbers for phone and fax contacts. Hyperlink your email address so that customers won’t have to type it.
The fourth secret is to teach your employees to provide excellent customer service. Make sure your employees know and use your customer service policy, and give them bonuses or incentives to practice excellent customer service. Tell your employees to be flexible with each individual customer because each one has different concerns, needs, and wants.
The fifth secret is to impress your customers by giving them more than they expect. Send thank you gifts to lifetime customers and email them online greeting cards on holidays or birthdays. Award bonuses or discounts to customers who make a big purchase.
Finally, always be polite to your customers. Use the words “Please,” “Thank you,” and “You’re welcome.” Be polite to your customers, even if they are being irate with you. Always apologize to your customers should you make a mistake, and admit your mistakes quickly and make it up to them in a big way.
By using these six free internet advertising secrets, you can keep your customers coming back for more and generate more traffic to your website. Remember that excellent customer service is the key to success in any business, and by implementing these secrets, you can take your business to the next level.