Tag: Ad campaign
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The Key to Successful Advertising: Focusing on Benefits, Not Bragging
Advertising is a crucial component of any successful business, and it’s essential to get it right if you want to stand out from the competition. Unfortunately, many companies make the mistake of focusing on themselves rather than their customers, leading to ineffective advertising that fails to engage or inspire. That’s where the advice of BIG…
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The Impact of Dylan Mulvaney’s AD Campaign on Anheuser-Busch
Dylan Mulvaney was relatively unknown before the ad campaign controversy occurred in April. It is safe to say that Dylan Mulvaney is no longer Unknown! Following the release of a commercial featuring Dylan Mulvaney promoting one of the most popular beers in the world produced by Anheuser- Busch called Bud Light the sales of Bud…