5 Best Watches to Buy for Investment Purposes
Image made by Marc Rundquist with canva.com

It is no secret that watches have become hot commodities. Especially now when the parts of making watches are really hard to come by and few of these watches are being made.

So which are the best watches to buy for investors looking to make a buck?

Rolex GMT Master 11

Rolexes in general are great to purchase for investment purposes. They are difficult to come by, because of the one million watches that Rolex produces every year all are sold. The demand for Rolexes outweighs the supply year after year. This means that you have to be very patient in order to require a rolex.

Therefore you will certainly want to purchase the right one if the waiting period is so long.

Meet the Rolex GMT Master 11! This watch is a premier flagship according to the article

20 BEST INVESTMENT WATCHES FOR 2023. Any iteration belonging to the Rolex GMT Master lineup can be considered a good investment. The main reason for this is the iconic status and pop culture. The Rolex GMT Master 11 stands out from the GMT Master crowd, because it is no longer being produced.

It is available with the iconic red and blue Pepsi bezel insert, the black and red Coke, or all the black Bezel variations. Collectors are very fascinated by this watch due to its looks and tool watch practicality. The case size is considered suitable for several types of wrists.

Rolex GMT Master 11


In the article 5 BEST WATCHES TO INVEST IN you can read that this watch has a dial that is blasted with sand along with rhodium plated dials. The dials are coated with what Omega calls “Vintage Super LumiNova”. The ceramic bezel ring has been polished and has a diving scale. The caseback is also transparent and that makes it possible for the owner to see the anti-magnetic OMEGA Master Co-Axial caliber 8400 within the watch itself.

The watch is perfect to buy as an investment, because it is worn by the portrayer of James Bond in the recent movies. In Robin Swithinbanks article called Omega and James Bond Mark 25 Years you can read that in 2020 the James Bond Franchise had collaborated with Omega for 25 Years. At the time of this article’s writing it has been 28 years since the collaboration began. A fun fact about the Seamaster 300M is that Daniel Craig helped with the design of the watch for the movie No Time to Die.

Experts state that the watch resale value skyrockets, because of its featuring in the Bond movies. They also say that if you decide to look long enough and hard enough you can find the quartz version of the Seamaster. The Quartz version is being discontinued and therefore it will become more valuable. Especially in the eyes of collectors.


Patek Philippe: Steel Nautilus 5711

Insider reviews published an article by Dominic- Madori Davis called From Rolex to Audemars Piguet: The 11 best watch investments for aspiring collectors where he mentioned that the Deloitte’s 2019 “Global Powers of Luxury Goods” report mentioned this watch. Apparently mechanical watches such as this one hit astronomically high prices.

The Patek Philippe: Steel Nautilus 5711 is a throwback to the times of non digital watches. It shows us how a beautiful watch should be constructed.

On watch-wiki.net you can read that the watch became popular, because of the combination of luxury and stainless steel. The design was also inspired by ship portholes.

What really fascinates many collectors and watch enthusiasts is the sapphire crystal that allows the beholder to study the movement of the dials in a unique way.

Breitling Navitimer 806 1959 Re-Edition

This watch is a modernized remake of the classic watch named Breitling Navitimer 806. In the article The Top 5 Luxury Watches to Invest In for 2023 by Jorg Weppelink the watch is described as a “brilliant timepiece”.

It is fitted with a slide rule and a reverse panda dial. However it originally featured a black dial with black subdials and a white ring. The watch has a 40-mm stainless steel case, 12.86 mm thickness, and 22-mm lug width, matching the vintage version. The bezel has 94 beads, just like the original. However, the modern version uses the Breitling B09 movement instead of the Venus 178. Only 1,959 pieces of this limited-edition remake were produced and quickly sold out.

Prices surged in late 2021 and have slightly decreased in 2022, but it is expected that they will continue to rise due to its limited availability and high quality.

Breitling Navitimer 806 1959 Re-Edition

Girard-Perregaux Laureato 42 Infinity Edition

In the same article The Top 5 Luxury Watches to Invest In for 2023 Jorg writes

The Girard-Perregaux Laureato is a well-known sports watch with an integrated bracelet. It was first introduced in 1975 and gained popularity for its slim case, octagonal bezel, and quartz movement. In 2016, a new collection inspired by the original model was launched. The Girard-Perregaux Laureato 42 Infinity Edition, created for Wempe, is a limited edition watch with only 188 pieces produced.

It features a 42-mm case, an automatic in-house movement, and a striking black onyx dial. The watch quickly sold out with a retail price of $14,000 and is now priced between $17,000 and $20,000. Due to its limited edition status and attractive design, its value is expected to increase over time.

Girard-Perregaux Laureato 42 Infinity Edition

Discontinued Watches

Discontinued watches can serve as excellent alternatives to the five watches discussed in the article “Investment Watch” by IFL Watches. As highlighted in the article, these timepieces are recognized for their investment value and potential returns.

However, opting for discontinued watches offers a compelling alternative approach to watch collecting and investing. The article emphasizes the unique appeal and scarcity of discontinued models, making them highly sought after by collectors.

By purchasing a discontinued watch, enthusiasts can acquire a timepiece with a distinct history and rarity, thereby elevating its desirability and potential future value.

Furthermore, investing in discontinued watches allows individuals to diversify their collections and embrace a more individualistic and personal style. Ultimately, these discontinued models represent a chance to own a piece of horological history while potentially enjoying the benefits of a long-term investment.


In conclusion, if you are considering watches as an investment, there are several standout options worth considering. The Rolex GMT Master II is a highly sought-after timepiece due to its iconic status and limited production, making it a solid choice for investors. The Omega Seamaster 300M also holds investment potential, thanks to its association with James Bond and the desirability of its quartz version, which is being discontinued.

Patek Philippe’s Steel Nautilus 5711 offers a blend of luxury and stainless steel, while the Breitling Navitimer 806 1959 Re-Edition combines vintage design with modern features, making it an attractive investment option.

Lastly, the Girard-Perregaux Laureato 42 Infinity Edition stands out for its limited edition status and striking black onyx dial. These watches have the potential to appreciate in value over time, making them appealing choices for those looking to invest in timepieces.

Discontinued watches also present a compelling alternative to these five watches. Due to the fact they tend to increase much more in value. 

Feel free to contact us with any questions regarding the article!

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